Public Relations and Press.
Concept, design and production.
Event to present the new graphic image for the Balearic Islands.


Saldaña Palace, Madrid, 2002

Estrenos de peliculas

Barcelona Promoción

Event to present the Festival of Barcelona.

Montjuïc Olympic Stadium, Barcelona, 2002


The Year of Gaudí 2002

Public Relations.
Presentation of the programme to the economic community.

Casa Milà, Barcelona, 2002

Centenary of Víctor Balaguer

Public Relations and Press.
Vilanova i la Geltrú City Hall.

Vilanova, 2001

Matador Magazine

Event concept, Public Relations and Press.
Considered one of the leading journals for Art, Culture and Tendencies and Trends in Spain. Launch event for the journal / Matador-Renault Party.


Palo Alto, Barcelona

The Voice of the Cities

Public Relations.
Pre-inauguration of Gran Teatro del Liceo.
Official event to welcome the mayors of 500 different cities from the 5 continents.

Barcelona, 1999

Barcelona City Hall – IULA ’99

Concept, Production, Public Relations.
Gala Supper. Official closing ceremony of the Congress of mayors from the five continents.


Barcelona, 1999

Gestmusic Endemol

Concept, production, Public Relations and design of anniversary party of the production company at Casa Batlló.

  • Encounter with partners from Endemol.
  • 10th Anniversary of the Company celebrated in Casa Batlló.


Barcelona, 1998

Cavalcade of Magi

Direction, coordination.

Barcelona City Hall, Barcelona, 1997

Projects with Antoni Miralda

ICUB – Barcelona Institute of Culture

Public Relations

  • Presentation of the 12th International Poetry Festival, Palau de la Música.
  • Inauguration of the Poetry Festival.


Barcelona City Hall, Barcelona, 1996

National Awards for Culture – Generalitat de Catalunya (Catalan Regional Government)

Public Relations, call for entries, follow up.

Barcelona, 1995–1996


Public Relations and Press.
Presentation of the “En Ruta” ’95 Tour.


Barcelona, 1995

El Europeo

Public Relations.
Design of the Barcelona launch ceremony for the magazine developed by Borja Casani.
Indie Magazine and emblem of modernity.


Barcelona, 1994

Haute Couture Cooperative

Catwalk, 103 Spanish Fashion Show.

Hotel Ritz, Barcelona, 1993

Ketama Concert – Razzmatazz

Public Relations and Press.
Presentation of the Band and their new disk.
Party at Otto Zutz. Area Plus.

Barcelona, 1993

Ramón Ramis

Public Relations and Press.
Presentation of the Collection.

Barcelona Zoology Museum, Barcelona, 1991–1996

Grup Balaña – Monumental Bullring

Public Relations and Press.
July Fair.
Every Sunday one of the in-venues of Barcelona (Otto Zutz, Up&Down, Universal) took its customers to the bullfights and provided them with drinks and a finger food buffet. Attended by all of Barcelona.


Barcelona, 1991–1996

Municipal Clean Waste Campaign

Idea, production, direction.
Theatrical performance as part of the citizen waste recycling awareness campaign.
Ogilvy & Mather Direct

Palau Sant Jordi, Barcelona, 1991


Communications strategy, Press and Public Relations, Logistics.
Concert at the Olympic Stadium.
DPM Promotions.

Barcelona, 1990

Luciano Pavarotti, The Three Tenors

Public Relations and Press
Concert at Palau Sant Jordi

Barcelona, 1990

Fata Morgana

Inauguration of the great Costa Brava Discotheque.
Performance of La Toya Jackson. Catering offered by El Bulli.

Girona, 1990

Parks and Gardens – Spring Festival

Development of idea and production of annual event.
Children from Barcelona schools sow plants in city parks and gardens.


Barcelona City Hall, Spring 1990 and 1999

El Salmonete

Farewell party for what was one of la Barceloneta’s mythical restaurants prior to the building of the Olympic Village.
Invitations to Barcelona Opinion Leaders.

Barcelona, 1989

Restaurant Sant Pau. Carme Ruscalleda.

Inauguration. Public Relations, Invitations and Press.
Presentation of the new restaurant opened by the first woman to win a Michelin Star in Japan, Carme Ruscalleda.


Sant Pol de Mar, 1988

Joan Miró Foundation

Institutional relations, Public Relations.
Coordination and production of the inaugural events for the enlargement of the foundation.

Institutional Act with Her Royal Highness, Queen Sofía.
Party with opinion leaders and artists.


Barcelona, 1988

Films & TV Festival of NY

Public Relations, Cid Publicidad.
Presentation of winning spots.

Barcelona, 1988

Bruce Springsteen

Public Relations.
Communications strategy, publicity and advertising, management of event guests and sponsors.
Concert at Camp Nou.
ONCE (Spanish Society for the Visually Impaired)

Barcelona, 1988

European Year of Cinema and Television

Public Relations – Symposium.

Barcelona, 1988

Amnesty International

Public Relations.
Communications strategy, publicity and advertising, management of event invitations, logistics and sponsors.

Concert: Human Rights Now!

Barcelona, 1988

Barcelona Film Festival

Public Relations, Head of Logistics and Institutional Relations.
Direction and coordination of events, Direct assistance, invitation of guests, directors, actors and distributors.
Guest lunches and suppers at Festival.
Party nights and invitations to opinion leaders and politicians.

Ephemeral work by architects and artists in Rambla de Catalunya: Gae Aulenti, Frank Gehry, Oriol Bohigas, Joan Brossa.

Barcelona, 1988–1989

Velvet Bar

Company Branding and Public Relations.
Inauguration, Anniversary Parties 1 and 5, 60’s Tuesdays, Thursdays in Gran Velvet.

Barcelona, 1987–1994


Communications strategy and Public Relations.
Production of Concerts by Tina Turner and Spandau Ballet, amongst others.

Barcelona, 1987–1989

Centenary of the 1888 Universal Exposition

Public Relations, Protocol and Press.
Exposition in Ciudadela Park.
Concert featuring the reappearance of Josep Carreras, Arco de Triunfo.

Barcelona, 1987–1988

Ogilvy & Mather Direct

Public Relations.
Inauguration of the Agency’s new offices.


Barcelona, 1987

Festival of Creativity

Public Relations.
Generalitat de Catalunya (Regional Government of Catalonia).

Barcelona, 1987

Eina – 20 anys de Vanguardia

Relaciones Públicas.
Exposición conmemorativa 20 años de la escuela de diseño con Rafols, Casamada, Pascual Maragall, Miquel Espinet, Núria Garcès, Maria Girona, Xavier Olivé.


Barcelona, 1987

Radio Barcelona – Onda Awards

Freelance. Production and Public Relations.
Radio Barcelona, Cadena Ser.
Producer of programme led by José María Pallardó.
Public Relations Onda Awards.

Barcelona, 1985–1986

Samba Films

Press and Public Relations, Premieres.

  • Anguish, Bigas Luna
  • Last Afternoons with Teresa, Gonzalo Herralde

Barcelona y Madrid, 1984–1985

Yango Urban Food

Brand Management and Design, Communication, Execution, Openings and Direction of new gastronomical concepts.
Barcelona, 2014–2015

  • Stall at La Boquería food market, 2014.
  • Food Trucks, Sónar 2014, 2015, Ciutadella Park 2014, 2015, Primavera Sound 2015, Degusta Food Fair 2015, Shopping Night Barcelona 2015.

Virgin España (Record Label)

Manager of National Press. Promotion and Public Relations.
Virgin Spain (Record label)


Barcelona, 1984–1987

Gay & Company

Rock concert promotor for Spain

Barcelona, 1982–1983

Hispavox – Wea

Head of Promotions for Catalonia and the Balearic Islands.
Promotions Department.
Leif Garret, Perales, Mari Trini, Jackson Browne.

Barcelona, 1978–1982

Walt Disney

Idea, Creation, Direction and execution of social event.
Activities, acts, decor.
Premieres Madrid, Barcelona, Lisbon and San Sebastián.
Sensorial presentations to replicate the atmosphere of the movies.
Participation of guests, family members, opinion leaders and friends.
The Walt Disney Company Iberia – Buena Vista International Spain – Buena Vista International Entertainment – Disney Pixar Spain
Barcelona, 1993–2003


Treasure Planet, Monsters Inc., Atlantis, Pearl Harbour, 101 Dalmatians, Dinosaur, Toy Story 2, Tarzan.

  • Armageddon. Open air premiere with 6,000 guests as part of the “Los Veranos de la Villa”. Auditorium Tierno Galván Park. Special effects, fireworks display, theatricalisation.
  • The Little Mermaid. Decor and choreography at Maremágnum, replicating the sea bed.
  • Flubber. Show and lighting on Gran Vía and inside the cinema. Ambience based on scenes from movie.
  • 101 Dalmatians. Impacting giant replicas of the film sets outside the La Castellana Conference Centre.
  • The Hunchback of Nôtre Dame. Street Parade with 100 characters along Gran Vía: Esméralda, Quasimodo, Friars, Gargoyles, rose windows.
  • Pocahontas. Street parade along Gran Vía: horse drawn carriages, Native Americans and Colonists. Night parade.
  • The Lion King. The Conference Centre converted into scenes from the movie.
  • Aladdin. “A thousand and one nights” in the La Castellana Conference Centre. Magic flying carpet with Aladdin and Jasmine.
  • A Bug’s Life. Ant cavalcade and choreography. Decor with gigantic objects. PR and Press.
  • Mejor que Nunca. Concept and Direction of Presentation Show for the 2000–2001 campaign for all the Spanish sales force. Barcelona Tívoli Theatre. Concept, Direction, Production and Hiring.
  • Pinocchio – Aristocats. Interactive train running through 47 major Spanish cities: Concept, Direction Production, Logistics, Press and Public Relations.
  • Hercules – Super Tour. Mall-tour with show. Concept, Direction, Production, Logistics Press and Public Relations. Gigantic Hercules door, choreography, interactive games and Disney cartoonists drawing live. Broadcast on large screen. Tour around 7 Spanish cities: Barcelona, Zaragoza, Bilbao, Coruña, Marbella, Málaga and Madrid.
  • Hunchback of Nôtre Dame Tour. Interactive train running through 8 Spanish cities. Creativity, Direction, Production, Management, Logistics, Press and Public Relations.
  • The Flash. Press Conference at the Ritz Hotel.
  • The other side of the bed. Public Relations and Press.

Expo Sevilla 92

Design of the act, Direction, Realisation, Protocol.
Inaugurational ceremony of the Expo Seville 92.
La Cartuja, April 1992


La Vanguardia

Production, Coordination and Public Relations for La Vanguardia.


Barcelona – Madrid, 1989–1991

  • La Vanguardia ’89
    Presentations in Barcelona and Madrid of the new image created by Milton Glaser and Walter Bernard.
  • .La Vanguardia ’91
    Presentation of the Advertisement of the Year 1991.
    Presented by Carlos Herrera.

Vila Web

Party, Event Concept, Production and Institutional Coordination. Public Relations.
Leading independent Catalan language digital news aggregator. 5th anniversary.


Convent dels Àngels, Barcelona, 2000


Public Relations, Management of invitations.
Barcelona Theatre Festival
Opening ceremonies. 56 premieres, 119 shows, coordination of 27 mailing shots.


Barcelona, 1998–2001

Tapas 24

Public relations and Press.
First concept bar for traditional tapas in Barcelona.
Barcelona, 2006


Xavier Guardans –  Photographer

Production and Management.
Advertising campaign, journals, press, shows.


Barcelona 1985–1986