ZUU – Hotel Sofia

Public Relations.
Barcelona, 2018.


Ron Brugal

Presentation in Barcelona. Special participation of Maria Dolores Boada, daughter of the first barman (Boadas Cocktail Bar) to introduce the Rum into Spain.


Barcelona, 2002


Public Relations and Press.
Concept, design and production.
Event to present the new graphic image for the Balearic Islands.


Saldaña Palace, Madrid, 2002

Hotel PG 62

Presentation of the Hotel in Paseo de Gracia.

Barcelona, 2002

BMW München

Public relations, press, localisation, hiring, logistics.
European Campaign. International Mini Gymkhana Mission. Relaunch of Mini Cooper.

European sport/cultural project. Call to participate in the gymkhana, participation of the winning crime busters in the final. The trials were devised by the Scotch crime writer Val McDermid, who wrote a detective story called ‘Mission Mini’.


Barcelona, 2002

Estrenos de peliculas

Barcelona Promoción

Event to present the Festival of Barcelona.

Montjuïc Olympic Stadium, Barcelona, 2002


The Year of Gaudí 2002

Public Relations.
Presentation of the programme to the economic community.

Casa Milà, Barcelona, 2002

The Technical Engineering Association of Catalunya

Public Relations and Press.
Event and banquet. Sustainability Awards.


Barcelona, 2001–2002

Centenary of Víctor Balaguer

Public Relations and Press.
Vilanova i la Geltrú City Hall.

Vilanova, 2001

Matador Magazine

Event concept, Public Relations and Press.
Considered one of the leading journals for Art, Culture and Tendencies and Trends in Spain. Launch event for the journal / Matador-Renault Party.


Palo Alto, Barcelona

2mil x 1000

Public Relations and Press.
Dry Martini.
Press presentation of the new radio show.

Barcelona, 2000

SJ Berwin & Co

Presentation in the Picasso Museum.
Cocktail to present the prestigious London law firm.

Barcelona, 1999

The Voice of the Cities

Public Relations.
Pre-inauguration of Gran Teatro del Liceo.
Official event to welcome the mayors of 500 different cities from the 5 continents.

Barcelona, 1999

World Congress of Attorneys

Public Relations.
Tapas and Rhumbas.
Congress closing ceremony.

Barcelona, 1999

Barcelona City Hall – IULA ’99

Concept, Production, Public Relations.
Gala Supper. Official closing ceremony of the Congress of mayors from the five continents.


Barcelona, 1999

Hewlett Packard

Concept, Management, Direction, Production.
Sant Cugat, 1994–1997

  • Annual Ethnic Party. Cultural project to learn about different ethnic groups through ephemeral constructions, clothing, music, food… Ethnic groups from all over the world: Sub-Saharan, Maghrebi, Japanese and Travellers. Show of cultures, customs, gastronomy, dance, building, craft … Interactive day for the whole family.
  • Annual Domestic Party. Domestic Olympiad. Fun, participative day for all HP employees.
  • Annual Fantasy Circus Party. Construction of a circus with all its glitz. Immersion in the world of the circus. Held at the Monumental Bullring of Barcelona.
  • Annual Picnic Party. Countryside Picnic in the gardens of the Rey Juan Carlos I Hotel.


Gestmusic Endemol

Concept, production, Public Relations and design of anniversary party of the production company at Casa Batlló.

  • Encounter with partners from Endemol.
  • 10th Anniversary of the Company celebrated in Casa Batlló.


Barcelona, 1998

Licor del Polo – Henkel

Concept and management of event.
Convention to present new product.
Itinerary through Barcelona Aquarium involving guests in different activities, including dances with toothbrushes.


Barcelona, 1997

Cavalcade of Magi

Direction, coordination.

Barcelona City Hall, Barcelona, 1997

Projects with Antoni Miralda


Event concept, production, Public Relations, Press.
Opening of the first store in Spain.

Setting: Paseo de Gracia. Replicas of Bally posters from different eras with models bursting through them to show the new collection. Refreshments.


Barcelona, 1997

ICUB – Barcelona Institute of Culture

Public Relations

  • Presentation of the 12th International Poetry Festival, Palau de la Música.
  • Inauguration of the Poetry Festival.


Barcelona City Hall, Barcelona, 1996

National Awards for Culture – Generalitat de Catalunya (Catalan Regional Government)

Public Relations, call for entries, follow up.

Barcelona, 1995–1996


Public Relations and Press.
Presentation of the “En Ruta” ’95 Tour.


Barcelona, 1995

Candidature and Senate Barcelona 2000

Public Relations.
Presentation at l’Auditori.

Barcelona City Hall, Barcelona, 1995

El Europeo

Public Relations.
Design of the Barcelona launch ceremony for the magazine developed by Borja Casani.
Indie Magazine and emblem of modernity.


Barcelona, 1994

Haute Couture Cooperative

Catwalk, 103 Spanish Fashion Show.

Hotel Ritz, Barcelona, 1993

Ketama Concert – Razzmatazz

Public Relations and Press.
Presentation of the Band and their new disk.
Party at Otto Zutz. Area Plus.

Barcelona, 1993

No me quite pà

Press and Public Relations.

Barcelona, 1992

Grup Balaña – Monumental Bullring

Public Relations and Press.
July Fair.
Every Sunday one of the in-venues of Barcelona (Otto Zutz, Up&Down, Universal) took its customers to the bullfights and provided them with drinks and a finger food buffet. Attended by all of Barcelona.


Barcelona, 1991–1996

Municipal Clean Waste Campaign

Idea, production, direction.
Theatrical performance as part of the citizen waste recycling awareness campaign.
Ogilvy & Mather Direct

Palau Sant Jordi, Barcelona, 1991


Communications strategy, Press and Public Relations, Logistics.
Concert at the Olympic Stadium.
DPM Promotions.

Barcelona, 1990

Luciano Pavarotti, The Three Tenors

Public Relations and Press
Concert at Palau Sant Jordi

Barcelona, 1990


Public Relations.
25th Anniversary – Tropical


Barcelona, 1990

Parks and Gardens – Spring Festival

Development of idea and production of annual event.
Children from Barcelona schools sow plants in city parks and gardens.


Barcelona City Hall, Spring 1990 and 1999

Instituto Dexeus

Public relations, Press.
International symposium on fertility ’89.


Barcelona, 1989

Joan Miró Foundation

Institutional relations, Public Relations.
Coordination and production of the inaugural events for the enlargement of the foundation.

Institutional Act with Her Royal Highness, Queen Sofía.
Party with opinion leaders and artists.


Barcelona, 1988

Centenary of the 1888 Universal Exposition

Public Relations, Protocol and Press.
Exposition in Ciudadela Park.
Concert featuring the reappearance of Josep Carreras, Arco de Triunfo.

Barcelona, 1987–1988

Ogilvy & Mather Direct

Public Relations.
Inauguration of the Agency’s new offices.


Barcelona, 1987

Yango Urban Food

Brand Management and Design, Communication, Execution, Openings and Direction of new gastronomical concepts.
Barcelona, 2014–2015

  • Stall at La Boquería food market, 2014.
  • Food Trucks, Sónar 2014, 2015, Ciutadella Park 2014, 2015, Primavera Sound 2015, Degusta Food Fair 2015, Shopping Night Barcelona 2015.

Walt Disney

Idea, Creation, Direction and execution of social event.
Activities, acts, decor.
Premieres Madrid, Barcelona, Lisbon and San Sebastián.
Sensorial presentations to replicate the atmosphere of the movies.
Participation of guests, family members, opinion leaders and friends.
The Walt Disney Company Iberia – Buena Vista International Spain – Buena Vista International Entertainment – Disney Pixar Spain
Barcelona, 1993–2003


Treasure Planet, Monsters Inc., Atlantis, Pearl Harbour, 101 Dalmatians, Dinosaur, Toy Story 2, Tarzan.

  • Armageddon. Open air premiere with 6,000 guests as part of the “Los Veranos de la Villa”. Auditorium Tierno Galván Park. Special effects, fireworks display, theatricalisation.
  • The Little Mermaid. Decor and choreography at Maremágnum, replicating the sea bed.
  • Flubber. Show and lighting on Gran Vía and inside the cinema. Ambience based on scenes from movie.
  • 101 Dalmatians. Impacting giant replicas of the film sets outside the La Castellana Conference Centre.
  • The Hunchback of Nôtre Dame. Street Parade with 100 characters along Gran Vía: Esméralda, Quasimodo, Friars, Gargoyles, rose windows.
  • Pocahontas. Street parade along Gran Vía: horse drawn carriages, Native Americans and Colonists. Night parade.
  • The Lion King. The Conference Centre converted into scenes from the movie.
  • Aladdin. “A thousand and one nights” in the La Castellana Conference Centre. Magic flying carpet with Aladdin and Jasmine.
  • A Bug’s Life. Ant cavalcade and choreography. Decor with gigantic objects. PR and Press.
  • Mejor que Nunca. Concept and Direction of Presentation Show for the 2000–2001 campaign for all the Spanish sales force. Barcelona Tívoli Theatre. Concept, Direction, Production and Hiring.
  • Pinocchio – Aristocats. Interactive train running through 47 major Spanish cities: Concept, Direction Production, Logistics, Press and Public Relations.
  • Hercules – Super Tour. Mall-tour with show. Concept, Direction, Production, Logistics Press and Public Relations. Gigantic Hercules door, choreography, interactive games and Disney cartoonists drawing live. Broadcast on large screen. Tour around 7 Spanish cities: Barcelona, Zaragoza, Bilbao, Coruña, Marbella, Málaga and Madrid.
  • Hunchback of Nôtre Dame Tour. Interactive train running through 8 Spanish cities. Creativity, Direction, Production, Management, Logistics, Press and Public Relations.
  • The Flash. Press Conference at the Ritz Hotel.
  • The other side of the bed. Public Relations and Press.

Bulevard Rosa

Public Relations and Press.
Concept, production and organisation of socio-cultural events to communicate and project brand image.


Barcelona, 1998–1990

  • Supper and Party to commemorate 100 years of cinema.
  • 20th Anniversary. Public Relations. Supper at Casa Batlló.
  • A Trip to the Moon. Concept, direction and production, PR and Press. Homage to Georges Méliès on his 100th Anniversary. From the main facade of Bulevard Rosa in Paseo de Gracia, a kind of gnome descended from a spaceship and invited us to cross the threshold of the main entrance, covered by a poster of the moon penetrated by a rocket. Event designed by Andreu Morte.
  • 15th Anniversary. PR event with VIPs and Institutional Representatives.
  • At the end of the day two of the window displays came to life and the shoes started tap dancing while the stockings danced Music Hall, the toys came to life …
  • Boulevard of Art. Exhibition commemorating the 3rd Anniversary of the Vía Augusta Bulevard. Public Relations, Press, Coordination.

Canal +

Creativity, Management, Public Relations.
Presentation Canal +
Palau Sant Jordi, Barcelona, 1991

Giant TV remote control built out of the diner’s tables, carpet and lights.
1st “Fostering Arts and Design” Award – Ephemeral FAD Event

Expo Sevilla 92

Design of the act, Direction, Realisation, Protocol.
Inaugurational ceremony of the Expo Seville 92.
La Cartuja, April 1992


La Vanguardia

Production, Coordination and Public Relations for La Vanguardia.


Barcelona – Madrid, 1989–1991

  • La Vanguardia ’89
    Presentations in Barcelona and Madrid of the new image created by Milton Glaser and Walter Bernard.
  • .La Vanguardia ’91
    Presentation of the Advertisement of the Year 1991.
    Presented by Carlos Herrera.

AXN Channel

Design, Production and Public Relations.
Presentation of the TV Channel in Lisbon (Blues Café) and Madrid (Joy Eslava).


Lisbon – Madrid, 2001–2002

Vila Web

Party, Event Concept, Production and Institutional Coordination. Public Relations.
Leading independent Catalan language digital news aggregator. 5th anniversary.


Convent dels Àngels, Barcelona, 2000


Public Relations, Management of invitations.
Barcelona Theatre Festival
Opening ceremonies. 56 premieres, 119 shows, coordination of 27 mailing shots.


Barcelona, 1998–2001

La Guingueta

Public relations and Press.
Presentation of the new image, Communication and Opening party.
Barcelona, 2014


Tapas 24

Public relations and Press.
First concept bar for traditional tapas in Barcelona.
Barcelona, 2006


Comerç 24

Founding Partner. Company Branding, Public Relations, Press, Communication.
Edition of a book.
Signature tapas restaurant. One Michelin Star, Chef Carles Abellán.


Barcelona, 1999–2007


Joan Clos –  Mayor of Barcelona

Head of Public Relations for Barcelona City Hall and other municipal entities, organisations and authorities.
Barcelona, 2004–2006


  • Specific coordination of citizen relations and personal communication for the Office of the Mayor.
  • Design and generation of PR activities.
  • Fostering programmes related to different municipal collectives.
  • Fostering action related to direct contact with citizens and associations.
  • Proposal and execution of activities (public events) led directly by the Office of the Mayor.
  • Drafting of criteria and control system for City Hall PR gifts.
  • Supervision and coordination of all activities, acts, public invites and events led by the Office of the Mayor.
  • Maintenance of the general data base of the Office of the Mayor Design of events and activities related to Barcelona Civil Society.
  • Management of the Ceremonial Rooms of City Hall.
  • Management of the dinning rooms of City Hall.
  • Special care of the premises of the Office of the Mayor (waiting room, meeting rooms, etc.) with respect to the preservation, maintenance and decoration thereof.
  • Coordination with other departments of City Hall for all activities interfacing with the social, cultural, economic and associative fabric of the city and of interest to the Office of the Mayor.
  • Leading special activities related to fostering relations with people or individuals who, by their very nature, are of particular interest to the Office of the Mayor.
  • Commissioning the different suppliers of the services required for the different activities of the Office of the Mayor.